Queen B and Adidas announce the upcoming release of “Drip 2 October 30”. The partnership will release a second installment of the line later in the month. Today, Beyonce shared the news with fans of the official release date. The first drop date was announced via Instagram caption “IVY PARK January 28”.
The announcement comes after nine months of inactivity on Ivy Park’s social media. Ivy Park posted a colorful image that says, “This Is My Park.” The photo doesn’t say much but with the information, fans could gather, it’s okay to assume another drop is on the way.
During the last release, Beyonce and the team sent out dozens of Ivy Park boxes to various celebs, influencers, and friends. People like Ellen DeGeneres, Missy Elliott, and Cardi B were recipients of the large maroon and orange boxes. Fans are anxious to know if there will be Ivy Park boxes this year.
Another highly anticipated question is whether plus sizes will be available. Ivy Park’s first release featured functional yet stylish wear for athletes and fashion divas. Sneakers of all sorts ranging in price were an added touch to the first release.
Items were sold out the same day Ivy Park dropped the first line. Select pieces can be found online but are marked up and difficult to find. Fans may be on high alert on the day of the second release due to the merchandise sell out during the first. Reportedly, socks were the only item left on the site at the end of the release date. Surprisingly, the socks sold out the following day.
Earlier in the year, Beyonce released “Black is King” which is a cluster of visuals for the songs featured on Disney’s “The Lion King.” The videos were shot in multiple locations including Belgium, South Africa, and parts of West Africa.
This year just ahead of her 39th birthday, Queen B’s foundation ‘Bey Good’ partnered with the NAACP and donated $1 million to small black-owned businesses. The Queen sets the bar in entertainment and business but keeps it high when giving back.